Our philosophy
Your phone was supposed to make life easier.
Somewhere along the way, it became the thing that steals your time, sells your attention, and never lets you rest. We looked at the data. Then we decided to build differently.
What one company earns from your attention every year.
Meta Platforms, 2024
Interruptions per day. Each one breaks a thought, a moment, a conversation.
Avg. push notifications, US, 2025
People showing clinical signs of phone addiction. In 54 countries.
World Health Organization, 2025
This is happening everywhere. Right now.
Every pulse is a country where people are losing hours to screens. Every arc is attention flowing to Silicon Valley.
What free actually costs
Every hour on a screen is time not spent with family, not spent creating, not spent living. Here's what the data says.
Your yearly cost of using free apps in the USA
hours of your life on screens every year
you help companies earn from your attention
interruptions designed to pull you back
you received in return
You give away your time, your data, and your focus. In return you get ads and anxiety. We think you deserve better.
View full dataset — screen time by country+
| Country | Avg. Screen Time | Hours/Year |
|---|---|---|
| South Africa | 9h 24m | 3,431 |
| Brazil | 9h 13m | 3,364 |
| Philippines | 8h 52m | 3,235 |
| Colombia | 8h 25m | 3,071 |
| Argentina | 8h 11m | 2,986 |
| Kuwait | 7h 52m | 2,871 |
| Saudi Arabia | 7h 46m | 2,835 |
| Malaysia | 7h 47m | 2,841 |
| India | 7h 43m | 2,816 |
| Peru | 7h 41m | 2,804 |
| Indonesia | 7h 38m | 2,786 |
| Miami, USA | 7h 35m | 2,768 |
| Lebanon | 7h 30m | 2,738 |
| Las Vegas, USA | 7h 28m | 2,725 |
| Qatar | 7h 38m | 2,786 |
| Egypt | 7h 24m | 2,701 |
| UAE | 7h 24m | 2,701 |
| Nigeria | 7h 19m | 2,670 |
| Phoenix, USA | 7h 18m | 2,664 |
| Turkey | 7h 15m | 2,646 |
| Mexico | 7h 14m | 2,640 |
| Houston, USA | 7h 10m | 2,616 |
| USA (average) | 7h 02m | 2,567 |
| Thailand | 7h 06m | 2,592 |
| Vietnam | 6h 52m | 2,507 |
| Singapore | 6h 58m | 2,543 |
| Kenya | 6h 48m | 2,482 |
| Seattle, USA | 6h 45m | 2,464 |
| Sri Lanka | 6h 40m | 2,433 |
| Denver, USA | 6h 40m | 2,433 |
| Boston, USA | 6h 38m | 2,421 |
| Minneapolis, USA | 6h 30m | 2,373 |
| Nepal | 6h 22m | 2,324 |
| Japan | 3h 56m | 1,436 |
Source: DemandSage 2025 · PrioriData 2025 · Comparitech
View full dataset — ad spend per person by country+
| Country | Ad Spend/Person/Year | What it means |
|---|---|---|
| USA | $1,246 | Companies spend $1,246 per American per year to get your attention |
| UK | $876 | Second highest ad spend per capita globally |
| Australia | $780 | High digital penetration, high ad targeting |
| Switzerland | $710 | Affluent market, premium ad rates |
| Canada | $702 | Close to US ad ecosystem |
| Sweden | $680 | High digital literacy, high ad spend |
| Denmark | $650 | Nordic countries heavily targeted |
| Germany | $612 | Largest European economy |
| Japan | $590 | Mobile-first market, dense targeting |
| France | $542 | Major European ad market |
| South Korea | $520 | One of the most connected nations |
| Singapore | $410 | Small but affluent market |
| UAE | $320 | Expat-heavy, high spending power |
| Qatar | $280 | Highest GDP per capita region |
| Saudi Arabia | $198 | Growing digital ad market |
| Malaysia | $120 | Emerging digital economy |
| Thailand | $85 | Fast-growing mobile ad market |
| Mexico | $80 | Large population, growing digital |
| Pakistan | $3 | Lowest per capita ad spend |
Source: DataReportal 2025 · Statista 2025
View full dataset — research sources+
- World Health Organization
Smartphone addiction recognized in 54 countries, 1.58B affected
- Harvard Health Publishing
Doomscrolling elevates cortisol, impairs memory, disrupts sleep
- CDC / APA
5+ hrs screen time doubles teen depression risk, 40% more anxiety
- IEEE Security / FTC
74% of paid apps retain same dangerous permissions as free versions
- Meta Platforms Financials
$500 ad revenue per user per year, $160.6B total in 2024
- Business of Apps
Average 46 push notifications per US smartphone user per day
- DemandSage
Screen time data by country, global average 6h 40m/day
- DataReportal / Statista
Digital ad spending per capita by country
- Morning Consult
43% of Americans doomscroll daily, 26% multiple times/day
- Shabahang et al. 2024
Doomscrolling triggers existential anxiety, emptiness, hopelessness
- Sokolove Law / DemandSage
210M globally addicted to social media, 82% of Gen Z self-report addiction
What we stand for
No ads. Ever.
When you don't pay for the product, you are the product. Ads change what gets built — apps optimized for screen time, not your time. We charge a fair price instead, so we can focus entirely on being useful to you.
Less, always.
Every feature adds complexity. Every notification breaks a thought. We build by removing. The things we don't include are as intentional as the things we do.
Respect your time.
The best app is the one you close the fastest. Open, use, done. Back to your life. We will never send you a notification asking you to come back. That would be disrespectful.
We reverse the flow
Every other app takes from you. Ours give back.
The attention economy extracts your time and sells it. We built apps that do the opposite.
What free costs you
of your day gone to screens
you help companies earn yearly
interruptions breaking your focus daily
of your data sold to advertisers
You pay with your time, your data, and your peace of mind.
You receive: $0
What we give back
to finish a task, then close the app
ads, trackers, or unwanted notifications
of your data stays on your device
peace of mind. That is the product.
You pay less than a coffee per month.
You receive: your time back.
The question we hear most
"Why aren't your apps free?"
Because free costs more than you think. Free means ads. Free means your data sold. Free means the app is designed to keep you scrolling, not to help you finish.
We charge less than a coffee per month. In return, we work for you. Not for advertisers. Not for data brokers. Just you.
That's the deal.
Apps built on this philosophy